“Prices of the DIOR, CHANEL pricesLVPrices Shenma in prices, luxury goods are increasingly out of reach! “Learned the news of the luxury prices, a lot of friends” lament. “Rolex July 1st price adjustment 5%; the CHANEL or 20%; the CELINE up 200-1000 yuan; the DIOR headed product Lady DiorMedium handbags, look up 4000 yuan, or 16% … Although the Commerce Department and the Ministry of Finance is also on whether to reduce the luxury tariff dispute over a number of high-end shopping malls in the capital, luxury has been opened to competing prices posture. Luxury Chinese consumers a lot of the recent price adjustment is certainly involved in the world, thought and customs.

Trade this year to stop sale

“More than a month to land one after another, betterBrandUp “Trade Mall PR staff told reporters, DIOR May luxuryLeatherThe price adjustment, the classic “Lady Dior” trumpet the original price of 21,500 yuan, 25,000 yuan at current prices; in the original price of 25,000 yuan, the price of 29,000 yuan, 4000 yuan helicopter. In addition, the CELINE up the 200-1000 yuan. The CARTIER counters rose gold half drill LOVE series “bracelet price of $ 7.6 million, compared with the price rises of about 6.4 million price of progress is about 1.2 million.

Shin Kong Place, CHANEL CLASSIC series of double-clad cover prices of $ 30,000, prices price of $ 3.75 million. It is said that the classic basic rose more than 20%.

LV recently net outgoing prices message, uniform margin of 6%. A xuan champagne package price rose to 19,000 yuan from more than 16,000 yuan. LV Speedy handbags stores selling price by 5500 yuan to 5800 yuan, an increase of more than 5%.

In addition to name brand bags, watches are up. Cuiwei “Rolex” counter clerk told reporters, according to notifications received from July 1, the domestic “Rolex” the same price adjustment is 5%. Among them, a “high official” table from 38,800 yuan price adjustment to 40,900 yuan, the price of 2100 yuan. According to media reports, the most vicious rise to a Sunday calendar action to watch, the price rose from 245,500 yuan to 257,800 yuan, up more than 10,000 yuan.

The anxiety of leaving luxury fans Clearance activities are also cut. China World Shopping Mall PR staff told reporters that fewer big brands now participate in the sale this year, the mall has decided to “stop sale activities”.

Less than six months, twice the price adjustment

In fact, some luxury goods this year, has twice raised prices, and are within six months.

Like LV this year in March, prices in overseas markets, the uniform increase of 5%. Cartier’s sales staff also confirmed that Cartier be completed by July 1, price adjustments, price adjustment in the range of 8-20%. But as early as March 17, Cartier has been raised over a price increase of 5-10%.

According to reporter understanding, luxury brands every year, twice raised the retail price, uniform increase of about 5%. And practices, some of the luxury the recent price adjustment interval short and Jinliang Cheng or look different usual.

Luxury false start tariff reduction

Luxury brand’s recent price behavior, the outflow coincides with the import tariffs will be lowered from the net rumors. Therefore, luxury goods major advances in the retail price of the industry as an international big shot ahead of the desire to maintain high-end image.

The World Luxury Association China chief representative Ouyang Kun told the media that, luxury is generally in front of the new listing of prices, but prices continued to the present from the beginning, do not rule out taking into account the tariff will drop, which may be a strategy for luxury brands.

Industry are generally thought to lower import tariffs, the luxury brand’s retail price is bound to have a more substantial downturn due to fears so will domestic brand to narrow the interval, lost to the brand’s high-end, so luxury brands ranging from tax cuts first began to rise, and hope to make up for the import tariff reduction brought commodity prices down through price increases.

The depreciation of the euro is also a reason. The World Luxury Association report released in Beijing on June 9 think that the depreciation of the euro will speed up the prices of luxury global brands of high-value image, in order to save.

In addition, from the sales of luxury goods prices emboldened also thought of rising to, from luxury spending power of Chinese people. Expected in 2012, the Chinese luxury goods will reach $ 14.6 billion, will exceed Japan as the world’s largest consumer of luxury goods. Luxury annual prices surge, a lot of brand five years, prices have doubled. Some users take Dior’s a package for example, six years ago to $ 1.4 million this year, the price after the price adjustment of $ 2.5 million, up $ 1.1 million.